The Blog:
Ideas and Thoughts to Inform and Inspire
The Paradox of Blue
Blue is the most popular color for corporate logos, with 43% of Fortune 500 companies using blue. It is also on the rise among cars colors in North America, after black, white and grey. Can blue create profitability?
Are you still in love with your logo?
Like many relationships, your love affair with your company’s logo has probably had its ups and downs. But even if it no longer feels young and fresh to you, your logo is still a powerful symbol of your brand. Here’s how to decide if it’s time for a logo redesign.
P Green Design Honored with Two 2020 American Graphic Design Awards
P Green Design, a visual communications agency celebrating its 20th anniversary in 2021, has announced that it is adding two prestigious American Graphic Design awards to its portfolio of taking brand identities to the next level.
Back After 14 Years: The Kremer Associates Rebrand
Fourteen years after creating their original logo, I was thrilled to be asked back by Kremer Associates to work on a re-branding initiative. While re-branding shouldn’t be undertaken lightly, the time was right for Kremer Associates. It was an important move to give their brand the update needed to reflect where they are as a growing, successful financial planning firm, and to ensure they’re well positioned for the future.
How I can Make a Marketing Director’s Life Less Stressful
Ever since anyone in the business can remember, marketing directors and graphic designers have worked hand in glove. Pooling their complementary talents to create impactful concepts through words and visuals has been an unbeatable formula for success from Madison Avenue to the world of solopreneurs, like me.