The Paradox of Blue

The Paradox of Blue

BLOG FEATURE The Paradox of Blue Do you feel blue when you’re sad, or are you a blue-sky optimist? We sing the blues when we’ve lost a friend, yet look for the blue bird of happiness. Same color, different meanings. The color blue is a paradox, provoking a wide range...
Are you still in love with your logo?

Are you still in love with your logo?

BLOG FEATURE Are you still in love with your logo? Like many relationships, your love affair with your company’s logo has probably had its ups and downs. But even if it no longer feels young and fresh to you, your logo is still a powerful symbol of your brand. Here’s...
Back After 14 Years: The Kremer Associates Rebrand

Back After 14 Years: The Kremer Associates Rebrand

BLOG FEATURE Back After 14 Years: The Kremer Associates Rebrand Fourteen years after creating their original logo, I was thrilled to be asked back by Kremer Associates to work on a re-branding initiative. While re-branding shouldn’t be undertaken lightly, the time was...