BLOG FEATURE
Back After 14 Years:
The Kremer Associates Rebrand
Fourteen years after creating their original logo, I was thrilled to be asked back by Kremer Associates to work on a re-branding initiative. While re-branding shouldn’t be undertaken lightly, the time was right for Kremer Associates. It was an important move to give their brand the update needed to reflect where they are as a growing, successful financial planning firm, and to ensure they’re well positioned for the future. Over the years, they’d outgrown their office space, yet continued to grow to meet clients’ needs. So as a move to more spacious offices was contemplated, we also set out to refresh the branding of the company.
Leveraged a strategic re-branding process
Through a strategic re-branding process, we aimed to ensure that the Kremer Associates brand reflects its continued growth and ongoing commitment to providing its clients with personalized advice in all matters financial.
2005
2019
The “why” behind the re-branded logo
The Kremer name is streamlined, and the colors are bolder to symbolize a disciplined approach and the company’s commitment to building long-lasting client relationships.
Every aspect of the new logo is meaningful to their mission:
The typeface is a contemporary expression of a classic serif font that has a grace and elegance, yet strength, which sets it apart.
The circular shape connotes process and encases intersecting lines symbolizing the convergence of trusted financial advice with a strong commitment to caring for clients like family.
The color blue represents loyalty, strength, integrity, and trust.
Scope of re-branding work
- 12-Point Brand Analysis/Brand Strategy
- Re-naming Strategy
- Design of a new logo, color palette and stationery package
- Recommendations to customize the website with the new
branding elements - Image creation and content development to explain the re-branding rationale on the website
- Creation of a branding and style sheet to guide use of branding elements going forward
- Final logo files provided in color, grayscale and in a variety of useful file formats, including those for social media
TIP: If you’re considering a new, or re-designed logo, think about how it will look on social media. The Kremer Associates symbol is an excellent presentation across all social platforms.
Has Kremer Associates inspired you? Thinking your logo could use a refresh?
I would love to discuss the vision for your project. When I develop a logo, my 12-point brand personality analysis helps me get smart about the context of your business.
